Understanding the Social Media Strategies of U.S. Primary Candidates
Author:
Affiliation:
1. Ivey Business School, Western University, London, Ontario, Canada
Publisher
Informa UK Limited
Subject
Marketing,Sociology and Political Science
Link
https://www.tandfonline.com/doi/pdf/10.1080/15377857.2017.1338207
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1. Viability, Electability, and Candidate Choice in a Presidential Primary Election: A Test of Competing Models
2. “Sophisticated” Voting in the 1988 Presidential Primaries
3. Twitter use by three political leaders: an exploratory analysis
4. Reference Dependence in Political Primaries
5. Assumptions of Rationality in Political Marketing: The Case of the Republican Autopsy
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