Facebook as a Political Marketing Tool in an Illiberal Context. Mapping Political Advertising Activity on Facebook during the 2019 Hungarian European Parliament and Local Election Campaigns-Reference-Cited by-同舟云学术

Facebook as a Political Marketing Tool in an Illiberal Context. Mapping Political Advertising Activity on Facebook during the 2019 Hungarian European Parliament and Local Election Campaigns

Published:2023-06-15 Issue:3-4 Volume:22 Page:248-266
ISSN:1537-7857
Container-title:Journal of Political Marketing
language:en
Short-container-title:Journal of Political Marketing

Author:

Bene Márton¹^ORCID,Petrekanics Márton²,Bene Mátyás³^ORCID

Affiliation:

1. Centre for Social Sciences, Hungarian Academy of Sciences Centre of Excellence and Eötvös Loránd University, Budapest, Hungary

2. Department of Political Science, Corvinus University of Budapest, Budapest, Hungary

3. Centre for Biomedical Engineering & Innovation, University of Pécs, Pécs, Hungary

Funder

National Research, Development and Innovation Office of Hungary

Bolyai János Research Fellowship of the Hungarian Academy of Sciences

Publisher

Informa UK Limited

Subject

Marketing,Sociology and Political Science

Link

https://www.tandfonline.com/doi/pdf/10.1080/15377857.2023.2221935

Reference43 articles.

1. Data campaigning: between empirics and assumptions

2. A Research Agenda for Online Advertising: Surveying Campaign Practices, 2000-2012;Barnard Lisa;International Journal of Communication,2013

3. State advertising as an instrument of transformation of the media market in Hungary

4. Go viral on the Facebook! Interactions between candidates and followers on Facebook during the Hungarian general election campaign of 2014

5. Bene, Márton, and Xénia Farkas. 2018. “Kövess, Reagálj, Oszd Meg! a Közösségi Média a 2018-as Országgyűlési Választási Kampányban.” In Várakozások És Valóságok. Parlamenti Választás 2018, edited by Balázs Böcskei and Andrea Szabó, 410–37. Budapest: Napvilág Kiadó, MTA TK PTI.

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