Tailored Messages in the Feed? Political Microtargeting on Facebook during the 2019 General Elections in Spain
Author:
Affiliation:
1. Department of Economics and Social Sciences, Universitat Politècnica de València, València, Spain
2. Department of Language Theory and Communication Sciences, University of Valencia, València, Spain
Funder
Ministry of Economy and Competitiveness
Publisher
Informa UK Limited
Subject
Marketing,Sociology and Political Science
Link
https://www.tandfonline.com/doi/pdf/10.1080/15377857.2023.2168832
Reference59 articles.
1. Data-Driven Campaigning in the 2015 United Kingdom General Election
2. Fake News and The Economy of Emotions
3. Understanding the “Micro” in Micro-Targeting: An Analysis of Facebook Digital Advertising in the 2019 Federal Canadian Election
4. Online Behavioral Advertising: A Literature Review and Research Agenda
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