Voter Response to Logo Rebranding of Electoral Management Bodies in Young Democracies: The Rebranding of the Electoral Commission of Ghana
Author:
Affiliation:
1. College of Humanities and Legal Studies, Department of Marketing and Supply Chain Management, University of Cape Coast (UCC), School of Business, Cape Coast, Ghana
Publisher
Informa UK Limited
Subject
Marketing,Sociology and Political Science
Link
https://www.tandfonline.com/doi/pdf/10.1080/15377857.2018.1477692
Reference67 articles.
1. ACE. 2017. “Electoral Management.” Accessed April 4, 2017. http://aceproject.org/ace-en/topics/em/ema/ema01
2. Consumer Response to Negative Publicity: The Moderating Role of Commitment
3. Political Brand Equity Model: The Integration of Political Brands in Voter Choice
4. Dimensions of Consumer Expertise
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