Soft Power Sports Sponsorship – A Social Network Analysis of a New Sponsorship Form-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Soft Power Sports Sponsorship – A Social Network Analysis of a New Sponsorship Form

Published:2020-03-05 Issue: Volume: Page:1-22
ISSN:1537-7857
Container-title:Journal of Political Marketing
language:en
Short-container-title:Journal of Political Marketing

Author:

Chadwick Simon¹^ORCID,Widdop Paul²^ORCID,Burton Nicholas³^ORCID

Affiliation:

1. Professor of the Eurasian Sport Industry, Emlyon Business School, Paris, France;

2. Senior Lecturer, Manchester Institute of Sport, Manchester Metropolitan University, Manchester, United Kingdom;

3. Assistant Professor, Department of Sport Management, Brock University, St. Catharines, Ontario, Canada

Publisher

Informa UK Limited

Subject

Marketing,Sociology and Political Science

Link

https://www.tandfonline.com/doi/pdf/10.1080/15377857.2020.1723781

Reference64 articles.

1. Achieving a Sustainable Competitive Advantage: A Resource-Based View of Sport Sponsorship

2. Sport sponsorship as distinctive competence

3. Competitive Identity

Cited by 23 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Exploring the impact of Qatar’s soft power sponsorship in the Indian Premier League: a social identity perspective;Sport, Business and Management: An International Journal;2024-07-01

2. Temporal Analysis of Factors Influencing Countries’ Maritime Trade Performance with CRITIC-based VIKOR Method;Journal of ETA Maritime Science;2024-06-06

3. Elite versus grassroots sports events sponsorship in China: an exploration of sponsors’ motives and objectives;International Journal of Sports Marketing and Sponsorship;2024-02-06

4. Factors driving FIFA world cup 2022 viewership ratings in mainland China: marketing outlooks for FIFA world cup 2026;Frontiers in Sports and Active Living;2024-01-08

5. What Makes Mega-Events Profitable? Determinants of Revenues and Costs of the Olympic Games and the Football World Cup;SSRN Electronic Journal;2024

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号京ICP备18003416号-3