Political Branding: Political Candidates Positioning Based on Inter-Object Associative Affinity Index
Author:
Publisher
Informa UK Limited
Subject
Marketing,Sociology and Political Science
Link
http://www.tandfonline.com/doi/pdf/10.1080/15377857.2014.990842
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1. The political marketing planning process: improving image and message in strategic target areas
2. Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective
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