Posting or Advertising? How Political Parties Adapt Their Messaging Strategies to Facebook’s Organic and Paid Media Affordances-Reference-Cited by-同舟云学术

Posting or Advertising? How Political Parties Adapt Their Messaging Strategies to Facebook’s Organic and Paid Media Affordances

Published:2022-09-09 Issue: Volume: Page:1-21
ISSN:1537-7857
Container-title:Journal of Political Marketing
language:en
Short-container-title:Journal of Political Marketing

Author:

Kruschinski Simon¹^ORCID,Haßler Jörg²^ORCID,Jost Pablo¹^ORCID,Sülflow Michael¹

Affiliation:

1. Department of Communication, Johannes Gutenberg-University Mainz, Germany

2. Department of Communication and Media Science, LMU Munich, Germany

Publisher

Informa UK Limited

Subject

Marketing,Sociology and Political Science

Link

https://www.tandfonline.com/doi/pdf/10.1080/15377857.2022.2110352

Reference82 articles.

1. Discrimination through Optimization

2. Riding the Wave and Claiming Ownership Over Issues: The Joint Effects of Advertising and News Coverage in Campaigns

3. Anstead, Nick, Joao Carlos Magalhaes, Richard Stupart, and Damian Tambini. 2018. “Political Advertising on Facebook: The Case of the 2017 United Kingdom General Election.” Proceedings of Annual Meeting of the American Political Science Association: 1–30. https://ecpr.eu/Filestore/PaperProposal/71b9e776-0ea8-4bf3-943e-d25fa26898b8.pdf.

4. Negative Campaigning in the Social Media Age: Attack Advertising on Facebook

5. Social Media Campaigning: Mobilization and Fundraising on Facebook

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