'Ehrr … What's Up Doc?': Using cartoon tests to evaluate educational drama programmes

Author:

Pearce Glenn1

Affiliation:

1. a School of Marketing and International Business , University of Western Sydney , Blacktown Campus, U2, Locked Bag 1797, Penrith South DC , New South Wales , 1797 , Australia E-mail:

Publisher

Informa UK Limited

Subject

Literature and Literary Theory,Visual Arts and Performing Arts,Education

Reference7 articles.

1. AAKER , D.A. and DAY , G.S. 1990. Marketing Research,, 4th edition, 161–175. New York: John Wiley & Sons.

2. Graphical Humor and the Measurement of Attitudinal Ambivalence

3. BRASSARD , M. 1989. The Memory Jogger Plus +, 4–5. Methuen, MA: GOAL/QPC.

4. KINNEAR , T.C. and TAYLOR , J.R. 1991. Marketing Research-an applied approach,, 4th edition, 309–317. New York: McGraw Hill.

5. McDANIEL , C. JR and GATES , R. 1996. Contemporary Marketing Research,, 3rd edition, 201–206. Minneapolis/St Paul: West Publishing.

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1. Using educational drama to teach investments management: Evidence of cross-cultural relevance from Australia and China;The International Journal of Management Education;2017-03

2. Building friendships and relationships;Managing Service Quality: An International Journal;2011-11-15

3. Experiencing the Product Life Cycle Management Highs and Lows Through Dramatic Simulation;Journal of Marketing Education;2009-09-11

4. Wrestling with Assessment in Drama Education;International Handbook of Research in Arts Education

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