Decoding Western Festive Season Symbols and Rituals in Marketing Messages: A Bottom of the Pyramid Consumer Study in South Africa-Reference-Cited by-同舟云学术

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Decoding Western Festive Season Symbols and Rituals in Marketing Messages: A Bottom of the Pyramid Consumer Study in South Africa

Published:2020-01-02 Issue:1 Volume:46 Page:61-86
ISSN:0250-0167
Container-title:Communicatio
language:en
Short-container-title:Communicatio

Author:

Lappeman James¹^ORCID,Zornitta Chloë¹^ORCID,Mowzer Zeenat¹^ORCID

Affiliation:

1. University of Cape Town, South Africa

Publisher

Informa UK Limited

Subject

Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/02500167.2020.1749101

Reference99 articles.

1. Akbar, N. 1991. “Evolution of Human Psychology for African-Americans.” In Black Psychology, 3rd ed, edited by R. Jones, 99–123. Berkeley: Cobb & Henry.

2. Arens, W. F., M. F. Weigold, and C. Arens. 2011. Contemporary Advertising and Integrated Marketing Communications, rev. 13th ed. New York: McGraw-Hill Irwin.

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Researching the marginalised bottom of the pyramid in Africa: Lessons and prospects for inclusive, relevant practices;International Journal of Market Research;2023-01-04

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