On generic vs. brand promotion of farm products in foreign markets
Author:
Publisher
Informa UK Limited
Subject
Economics and Econometrics
Link
http://www.tandfonline.com/doi/pdf/10.1080/00036840600749664
Reference34 articles.
1. Beggar‐Thy‐Neighbor Advertising: Theory and Application to Generic Commodity Promotion Programs
2. A Theory of Demand with Variable Consumer Preferences
3. Advertising effects in complete demand systems
4. The Elasticity of Foreign Demand for U.S. Agricultural Products: The Importance of the Price Transmission Elasticity
5. Brand versus generic advertising and the decision to advertise collectively
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2. Dynamic generic and brand advertising decisions under supply disruption;International Journal of Production Research;2020-09-07
3. Factors that impact farmers’ engagement in local food brand development;EuroMed Journal of Business;2019-12-17
4. Economics of Aquaculture Policy and Regulation;Annual Review of Resource Economics;2019-10-05
5. Measuring the effects of advertising on green industry sales: a generalized propensity score approach;Applied Economics;2018-10-12
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