Measuring peer effects in sales research: a review of challenges and remedies-Reference-Cited by-同舟云学术

Measuring peer effects in sales research: a review of challenges and remedies

Published:2019-05-13 Issue:3 Volume:39 Page:264-274
ISSN:0885-3134
Container-title:Journal of Personal Selling & Sales Management
language:en
Short-container-title:Journal of Personal Selling & Sales Management

Author:

Atefi Yashar¹,Pourmasoudi Mohsen²

Affiliation:

1. E. J. Ourso College of Business, Louisiana State University, 2117 Business Education Complex South, 501 South Quad Drive, Baton Rouge, Louisiana 70803, USA;

2. C. T. Bauer College of Business, University of Houston, MH 375L, 4750 Calhoun Rd, Houston, Texas 77204, USA

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Human Factors and Ergonomics

Link

https://www.tandfonline.com/doi/pdf/10.1080/08853134.2019.1578660

Reference59 articles.

1. Intrafunctional Competitive Intelligence and Sales Performance: A Social Network Perspective

2. The perils of peer effects

3. Building a Social Network for Success

4. Does Selective Sales Force Training Work?

5. An Extended Paradigm for Measurement Analysis of Marketing Constructs Applicable to Panel Data

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