Got a Spark with Brook? Engaging Consumers in a Sexual Health Campaign through the Use of Creative (Metaphorical) Double Entendres-Reference-Cited by-同舟云学术

Got a Spark with Brook? Engaging Consumers in a Sexual Health Campaign through the Use of Creative (Metaphorical) Double Entendres

Published:2021-10-02 Issue:4 Volume:36 Page:207-228
ISSN:1092-6488
Container-title:Metaphor and Symbol
language:en
Short-container-title:Metaphor and Symbol

Author:

Ford Samantha¹^ORCID,Littlemore Jeannette¹^ORCID,Houghton David²^ORCID

Affiliation:

1. University of Birmingham

2. Birmingham Business School, University of Birmingham

Funder

Umbrella Health Trust

Big Cat Agency

University of Birmingham

Publisher

Informa UK Limited

Subject

Linguistics and Language,Communication,Experimental and Cognitive Psychology

Link

https://www.tandfonline.com/doi/pdf/10.1080/10926488.2021.1913740

Reference53 articles.

1. Anthony, L. (2019). AntConc (3.5.8) [Computer software]. Waseda University. Retrieved from https://www.laurenceanthony.net/software.

2. The semantic foundations of cognitive theories of humor

3. Baylis, A., Buck, D., Anderson, J., Jabbal, J. & Ross, S. (2017). The future of HIV services in England: Shaping the response to changing needs (Ideas That Change Healthcare). The Kings Fund. Retrieved from https://www.kingsfund.org.uk/sites/default/files/field/field_publication_file/Future_HIV_services_England_Kings_Fund_April_2017.pdf

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