Influence of motivational orientations on consumers’ adoption of virtual fitting rooms (VFRs): moderating effects of fashion leadership and technology visibility-Reference-Cited by-同舟云学术

Influence of motivational orientations on consumers’ adoption of virtual fitting rooms (VFRs): moderating effects of fashion leadership and technology visibility

Published:2022-03-06 Issue:3 Volume:15 Page:297-307
ISSN:1754-3266
Container-title:International Journal of Fashion Design, Technology and Education
language:en
Short-container-title:International Journal of Fashion Design, Technology and Education

Author:

Lee Hanna¹^ORCID,Xu Yingjiao²^ORCID

Affiliation:

1. Sigmund Weis School of Business, Susquehanna University, Selinsgrove, PA, USA

2. Wilson College of Textiles, North Carolina State University, Raleigh, NC, USA

Publisher

Informa UK Limited

Subject

Industrial and Manufacturing Engineering,Visual Arts and Performing Arts,Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/17543266.2022.2048423

Reference42 articles.

1. A comparative study of the motivational orientation type on users’ behavior: focusing on ubiquitous computing services

2. The Effects of Goal Orientation Consciousness versus Unconsciousness on Consumers’ Choice Tendency

3. Wearable technologies: The role of usefulness and visibility in smartwatch adoption

4. Extrinsic and Intrinsic Motivation to Use Computers in the Workplace1

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