Teaching effective Instagram marketing strategies using an experiential learning project for cotton fibres and textiles-Reference-Cited by-同舟云学术

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Teaching effective Instagram marketing strategies using an experiential learning project for cotton fibres and textiles

Published:2023-03-22 Issue:3 Volume:16 Page:288-295
ISSN:1754-3266
Container-title:International Journal of Fashion Design, Technology and Education
language:en
Short-container-title:International Journal of Fashion Design, Technology and Education

Author:

Lee Seung-Eun (Joy)¹,Mull Ian¹,Agnew Lauren²

Affiliation:

1. Fashion Merchandising & Design, Department of Fashion, Interior Design & Merchandising, Central Michigan University, Mount Pleasant, MI, USA

2. Centre for Merchandising & Design Technology, Department of Fashion, Interior Design & Merchandising Engineering Technology, Central Michigan University, Mount Pleasant, MI, USA

Funder

Importer Support Program of The Cotton Board

Cotton Incorporated

Publisher

Informa UK Limited

Subject

Industrial and Manufacturing Engineering,Visual Arts and Performing Arts,Education

Link

https://www.tandfonline.com/doi/pdf/10.1080/17543266.2023.2190167

Reference21 articles.

1. An experiential learning project using sentiment analysis of twitter posts;Asay J.;Information Systems Education Journal,2022

2. Internet forums as influential sources of consumer information

3. What is experiential education?;Chapman S.;Journal of Experiential Education,1992

4. Who are the social media influencers? A study of public perceptions of personality

5. Fromm, J., & Read, A. (2018). Marketing to Gen Z: The rules for reaching this vast and very different generation of influencers. New York: AMACOM.

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