On the price elasticity of demand for trademarks
Author:
Affiliation:
1. Ecole polytechnique fédérale de Lausanne, College of Management of Technology, Lausanne, Switzerland
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,General Business, Management and Accounting
Link
https://www.tandfonline.com/doi/pdf/10.1080/13662716.2019.1591939
Reference25 articles.
1. R&D and the patent premium
2. Why do SMEs file trademarks? Insights from firms in innovative industries
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4. Innovation and the determinants of company survival
5. On the diminishing returns of higher-order terms in asymptotic expansions of bias
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