A network perspective on cause-related marketing collaborations in professional sport-Reference-Cited by-同舟云学术

A network perspective on cause-related marketing collaborations in professional sport

Published:2021-05-17 Issue: Volume: Page:1-25
ISSN:1441-3523
Container-title:Sport Management Review
language:en
Short-container-title:Sport Management Review

Author:

Schyvinck Cleo¹^ORCID,Naraine Michael L.²^ORCID,Constandt Bram¹^ORCID,Willem Annick¹^ORCID

Affiliation:

1. Department of Movement and Sports Sciences, Ghent University, Ghent, Belgium

2. Department of Sport Management, Faculty of Applied Health Sciences, Brock University, St. Catharines, Ontario

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Tourism, Leisure and Hospitality Management,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/14413523.2021.1877941

Reference78 articles.

1. Corporate citizenship in football: delivering strategic benefits through stakeholder engagement

2. Stakeholder management in Greek professional football: identification and salience

3. Understanding strategic decision-making through a multi-paradigm perspective

4. Strategic Collaboration Between Nonprofits and Businesses

5. Determinants of Interorganizational Relationships: The Case of a Canadian Nonprofit Sport Organization

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