There is no nil in NIL: examining the social media value of student-athletes’ names, images, and likeness-Reference-Cited by-同舟云学术

There is no nil in NIL: examining the social media value of student-athletes’ names, images, and likeness

Published:2021-06-03 Issue:5 Volume:24 Page:839-861
ISSN:1441-3523
Container-title:Sport Management Review
language:en
Short-container-title:Sport Management Review

Author:

Kunkel Thilo¹^ORCID,Baker Bradley J.²^ORCID,Baker Thomas A.³,Doyle Jason P.⁴^ORCID

Affiliation:

1. School of Sport, Tourism and Hospitality Management, Temple University, Philadelphia, PA, USA

2. Mark H. McCormack Department of Sport Management, University of Massachusetts, Amherst, MA, USA

3. Department of Kinesiology (Sport Management, University of Georgia, Athens, GA, USA

4. Department of Tourism, Sport and Hotel Management, Griffith University, Nathan, Australia

Funder

Sport Industry Research Center at Temple University

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Tourism, Leisure and Hospitality Management,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/14413523.2021.1880154

Reference74 articles.

1. Relationship Marketing and Social Media in Sport

2. Social Media in Relationship Marketing: The Perspective of Professional Sport Managers in the MLB, NBA, NFL, and NHL

3. Managing celebrity via impression management on social network sites

4. Alsher, J. (2017, January 4). 5 College conferences that bring in over $250 million. SportsCasting. Retrieved February 06, 2017, from http://www.cheatsheet.com/sports/the-5-most-valuable-conferences-in-college-sports.html/?a=viewall

5. Athlete brand image: scale development and model test

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