An exploration of charity sport event donor perceptions of online peer-to-peer fundraising mechanisms

Author:

Filo Kevin1ORCID,Hookway Nicholas2ORCID,Wade Matthew3ORCID,Palmer Catherine4

Affiliation:

1. Department of Tourism, Sport and Hotel Management, Griffith University, Brisbane, Australia

2. School of Social Sciences, University of Tasmania, Hobart, Australia

3. Department of Social Sciences, LaTrobe University

4. Department of Social Sciences, Northumbria University, UK

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Tourism, Leisure and Hospitality Management,Business and International Management

Reference61 articles.

1. Alberta Cancer Foundation (2019, August 17). The Enbridge® Ride to Conquer Cancer® presented by Evraz announces $5.9 million raised in annual event, collectively raising over $80.9 million in 11 years. https://www.albertacancer.ca/the-enbridge-ride-to-conquer-cancer-presented-bye-evraz-announces-5-9-million-raised-in-annual-event-collectively-raising-over-80-9-million-in-11-years/

2. A Literature Review of Empirical Studies of Philanthropy

3. The impact of online financial disclosure and donations in nonprofits

4. Boswell, K. & Handley, S. (2016). Result! What good impact reporting looks like. New Philanthropy Capital. https://www.scrt.scot/wp-content/uploads/2019/03/Result-What-good-impact-reporting-looks-like.pdf

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1. Fostering charity sport event runners' identification to drive social media interaction and willingness to donate;Journal of Research in Interactive Marketing;2024-05-06

2. Online E-learning Mobile Application for Self-learning;2022 International Conference on Data Science, Agents & Artificial Intelligence (ICDSAAI);2022-12-08

3. Crowded but not crowded out: Comparing the solicitation strategies and outcomes of nonprofits' and individual's GoFundMe campaigns;Journal of Philanthropy and Marketing;2022-09-12

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