Building mutual rewarding sponsor relationships between museums and corporations
Author:
Affiliation:
1. Department of Economics and Business Administration, University of Malaga, Málaga, Spain
2. Rotterdam School of Management, Erasmus University, Rotterdam, The Netherlands
Publisher
Informa UK Limited
Subject
Visual Arts and Performing Arts,Communication,Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/09548963.2023.2255836
Reference53 articles.
1. Heritage conservation and the limitation of public-private partnerships
2. Controlling UK national museums and galleries: the pursuit of conflicting politico-economic and socio-cultural objectives
3. Interorganizational Relationships in Marketing: A Critical Review and Research Agenda
4. Firm Resources and Sustained Competitive Advantage
5. The Degree of Private Participation in PPPs: Evidence from Developing and Emerging Economies
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