Understanding and managing customer engagement through social customer relationship management
Author:
Affiliation:
1. Marketing Department, International Institute of Management Studies, Pune, India
2. E-Commerce Department, Saudi Electronic University, Kingdom of Saudi Arabia
3. Marketing Department, Symbiosis Institute of Business Management, Pune, India
Publisher
Informa UK Limited
Subject
Library and Information Sciences,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/12460125.2021.1881272
Reference92 articles.
1. Aldaihani, F. M. F., Ali, N. A. B., Hashim, H.B, & Basha, N .K. (2020). The impact of customer attractiveness and innovativeness on customer development through social CRM. Journal of Advanced Research in Dynamical and Control System, 11(1), 1132–1144.
2. Structural equation modeling in practice: A review and recommended two-step approach.
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