An analytical framework for retailer price and advertising decisions for products with temperature-sensitive demand-Reference-Cited by-同舟云学术

An analytical framework for retailer price and advertising decisions for products with temperature-sensitive demand

Published:2019-05-17 Issue:52 Volume:51 Page:5683-5693
ISSN:0003-6846
Container-title:Applied Economics
language:en
Short-container-title:Applied Economics

Author:

Chenavaz Régis¹^ORCID,Escobar Octavio²,Rousset Xavier³

Affiliation:

1. Kedge Business School and Aix-Marseille School of Economics, Marseille, France

2. Paris School of Business, Paris, France

3. Université Paris Descartes, Paris, France

Publisher

Informa UK Limited

Subject

Economics and Econometrics

Link

https://www.tandfonline.com/doi/pdf/10.1080/00036846.2019.1617398

Reference35 articles.

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2. Chapter 28 The Economic Analysis of Advertising

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4. Assessing and hedging the cost of unseasonal weather: Case of the apparel sector

5. Bruyneel, S., S. Dewitte, P. H. Franses, and M. G. Dekimpe 2005. “Why Consumers Buy Lottery Tickets When the Sun Goes down on Them.” The depleting nature of weather-induced bad moods. ERIM Report Series Research in Management, pages ERS–2005–045–MKT.

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