Awareness and attitudes of retailers toward various baobab products in Kenya: Rural townships versus urban markets

Author:

Mutua Kinyili1ORCID,Kavoi Muendo M.1,Mithöfer Dagmar2

Affiliation:

1. Department of Agricultural and Resource Economics, Jomo Kenyatta University of Agriculture and Technology, Nairobi, Kenya

2. Department of Agricultural and Resource Economics, Humboldt-University of Berlin, Berlin, Germany

Funder

Germany Federal Ministry of Food and Agriculture (BMEL) through the Federal Office of Agriculture and Food

Publisher

Informa UK Limited

Subject

Agricultural and Biological Sciences (miscellaneous),Food Science

Reference54 articles.

1. Value chain analysis of baobab (Adansonia digitata L .) Fruits in Blue Nile State, Sudan;Abdelrham T. K.;Agriculture and Forestry Journal,2020

2. Allen, J., Honatha, C., & Inggrit, L. (2016). The Impact of Retailer Awareness, Retailer Association, Retailer Perceived Quality, and Retailer Loyalty on Purchase Intention in Hypermart Surabaya. Proceedings of the Management Research National Conference, Lombok, Indonesia (pp. 20–22). September.

3. African baobab: Its role in enhancing nutrition, health, and the environment

4. How collinearity affects mixture regression results

5. The Importance of Baobab (Adansonia digitataL.) in Rural West African Subsistence—Suggestion of a Cautionary Approach to International Market Export of Baobab Fruits

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