Role of engagement in online gaming: a study of generation Z customers-Reference-Cited by-同舟云学术

Role of engagement in online gaming: a study of generation Z customers

Published:2022-01-02 Issue:1 Volume:33 Page:64-76
ISSN:1462-6268
Container-title:Digital Creativity
language:en
Short-container-title:Digital Creativity

Author:

Jasrotia Sahil Singh¹,Kamila Manoj Kumar²,Chib Shagun²,Mishra Hari Govind³

Affiliation:

1. Marketing, Jaipuria Institute of Management, Indore, India

2. Indian Institute of Management, Indore, India

3. School of Business, SMVD University, Katra, J&K, India

Publisher

Informa UK Limited

Subject

Computational Theory and Mathematics,Computer Graphics and Computer-Aided Design,Human-Computer Interaction,Arts and Humanities (miscellaneous)

Link

https://www.tandfonline.com/doi/pdf/10.1080/14626268.2022.2033272

Reference77 articles.

1. Do gaming motives mediate between psychiatric symptoms and problematic gaming? An empirical survey study

2. Building customer relations over the Internet

3. Bernstein, R. 2015. Move Over Millennials – Here Comes Gen Z. [online] Adage.com. Accessed 21 July 2019. https://adage.com/article/cmo-strategy/move-millennials-gen-z/296577.

4. The Process of Customer Engagement: A Conceptual Framework

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