Effects of knowledge and perceived image on willingness-to-pay for access to world cultural heritage sites in Korea: using the dual coding theory of learning-Reference-Cited by-同舟云学术

Effects of knowledge and perceived image on willingness-to-pay for access to world cultural heritage sites in Korea: using the dual coding theory of learning

Published:2023-08-03 Issue:8 Volume:28 Page:777-789
ISSN:1094-1665
Container-title:Asia Pacific Journal of Tourism Research
language:en
Short-container-title:Asia Pacific Journal of Tourism Research

Author:

Kim Jihee¹,Choi Youngjoon²^ORCID,Lee Won Seok³

Affiliation:

1. Department of Hospitality and Tourism Administration, School of Business, North Carolina Central University, Durham, NC, USA

2. Department of International Office Administration, College of Science & Industry Convergence, Ewha Womans University, Seoul, Republic of Korea

3. College of Tourism Science, Kyonggi University, Seoul, Republic of Korea

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management,Geography, Planning and Development

Link

https://www.tandfonline.com/doi/pdf/10.1080/10941665.2023.2264967

Reference81 articles.

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