Exploration of the diversity of virtual influencers used as tourism ambassadors in South Korea-Reference-Cited by-同舟云学术

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Exploration of the diversity of virtual influencers used as tourism ambassadors in South Korea

Published:2024-07-28 Issue: Volume: Page:1-14
ISSN:1094-1665
Container-title:Asia Pacific Journal of Tourism Research
language:en
Short-container-title:Asia Pacific Journal of Tourism Research

Author:

Choi Miju¹,Choi Youngjoon²

Affiliation:

1. Department of Tourism Management, College of Social Sciences, Gangneung-Wonju National University, Gangneung, Korea

2. Department of International Office Administration, College of Science & Industry Convergence, Ewha Womans University, Seoul, Republic of Korea

Funder

Jungseok Logistics Foundation

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/10941665.2024.2380041

Reference29 articles.

1. Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms

2. Strength in diversity: How incongruent racial cues enhance consumer preferences toward conservative brands

3. Brand approaches to diversity: a typology and research agenda

4. Comparing Gender Diversity in the Process of Higher-Education Expansion in Japan, Korea, Taiwan, and the UK for SDG 5

5. Employee perceptions of hotel CSR activities during the COVID-19 pandemic

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