When livestreaming meets tourism product marketing: empirical evidence from Chinese customers-Reference-Cited by-同舟云学术

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When livestreaming meets tourism product marketing: empirical evidence from Chinese customers

Published:2024-03-28 Issue:4 Volume:29 Page:414-424
ISSN:1094-1665
Container-title:Asia Pacific Journal of Tourism Research
language:en
Short-container-title:Asia Pacific Journal of Tourism Research

Author:

Ni Liu Christy Ying¹^ORCID,Zhu Chris²^ORCID,Nang Fong Lawrence Hoc³^ORCID,Wang Yixuan¹^ORCID,Tang Juan¹^ORCID

Affiliation:

1. Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Macau SAR, People’s Republic of China

2. School of Tourism Management, Macao Institute for Tourism Studies, Macau SAR, People’s Republic of China

3. Faculty of Business Administration and Centre for Cognitive and Brain Sciences, University of Macau, Macau SAR, People’s Republic of China

Funder

Macau University of Science and Technology Faculty Research Grants

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/10941665.2024.2333498

Reference73 articles.

1. Livestreaming vs pre-recorded

2. How the destination short video affects the customers' attitude: The role of narrative transportation

3. Influence of celebrity involvement on place attachment: role of destination image in film tourism

4. The impact of Internet celebrity characteristics on followers' impulse purchase behavior: the mediation of attachment and parasocial interaction

5. Deng Z. Benckendorff P. & Wang J. (2019 January 30–February 1). Blended tourism experiencescape: A conceptualisation of live-streaming tourism. Information and communication technologies in tourism 2019: Proceedings of the international conference in Nicosia Cyprus (pp. 212–222).

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