Subject
Tourism, Leisure and Hospitality Management,Geography, Planning and Development
Reference80 articles.
1. Dimensions of Brand Personality
2. The theory of planned behavior
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4. Back, K. and Lee, K. Brand personality and its impact on brand loyalty in the upper-upscale hotel industry, Proceedings of the First Asia-Pacific CHRIE Conference (pp. 205–215). International Council on Hotel, Restaurant, and Institutional Education, Seoul, Korea
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