Funder
Division of Social and Economic Sciences
Subject
Library and Information Sciences,Communication
Cited by
47 articles.
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1. ARise to the Occasion;Advances in Marketing, Customer Relationship Management, and E-Services;2024-05-20
2. Intelligent Marketing: Using AI to Segment and Target Customers;2024 International Conference on Communication, Computer Sciences and Engineering (IC3SE);2024-05-09
3. Transforming sport consumption: exploring motivated sport fans innovativeness in the context of AR live sport streaming;International Journal of Sports Marketing and Sponsorship;2024-01-31
4. Main Martechs in Brief;Digital Marketing Technologies;2024
5. Mapping AI-Driven Marketing: Review of Field and Directions for Future Research;2023 2nd International Conference on Futuristic Technologies (INCOFT);2023-11-24