Real quality: Does the future of TQM depend on internal marketing?

Author:

Longbottom David,Osseo-Asare Augustus E.,Chourides Pieris,Murphy William D.

Publisher

Informa UK Limited

Subject

General Business, Management and Accounting

Reference95 articles.

1. Agus, A. (2004) TQM as a focus for improving overall service performance and customer satisfaction Total Quality Management and Business Excellence, 15(5/6), pp. 615 - 629.

2. Agus, A. (2005) The structural linkages between TQM, product quality performance, and business performance: preliminary empirical study in electronics companies Singapore Management Review, 27(1), pp. 87 - 105.

3. Ahmed, P. and Rafiq, M. (2003) Internal marketing issues and challenges European Journal of Marketing, 37(9), pp. 1177 - 1186.

4. Ahmed, P. and Rafiq, M.(2002) Internal Marketing. Oxford : Butterworth Heinemann.

5. Anderson, M. and Sohal, A. (1999) A study of the relationship between quality management practices and performance in small businesses International Journal of Quality and Reliability Management, 16, pp. 839 - 877.

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