Looking to the Future of New Media in Health Marketing: Deriving Propositions Based on Traditional Theories-Reference-Cited by-同舟云学术

Looking to the Future of New Media in Health Marketing: Deriving Propositions Based on Traditional Theories

Published:2008-07-02 Issue:1-2 Volume:25 Page:147-174
ISSN:0735-9683
Container-title:Health Marketing Quarterly
language:en
Short-container-title:Health Marketing Quarterly

Author:

Della Lindsay J.,Eroglu Dogan,Bernhardt Jay M.,Edgerton Erin,Nall Janice

Publisher

Informa UK Limited

Subject

Marketing,General Health Professions

Link

http://www.tandfonline.com/doi/pdf/10.1080/07359680802126210

Reference45 articles.

1. Angleman , S. 2000 . Uses and gratifications and Internet profiles: A factor analysis. Is Internet use and travel to cyberspace reinforced by unrealized gratifications? Paper presented at the Western Science Social Association 2001 Conference. Retrieved August 3, 2007, fromhttp://www.jrily.com/LiteraryIllusions/InternetGratificationStudyIndex.html

2. Online Pediatric Information Seeking Among Mothers of Young Children: Results From a Qualitative Study Using Focus Groups

3. Paralanguage in computer mediated communication

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