Relationship Marketing and Micro-Retailer Brand in Traditional Markets-Reference-Cited by-同舟云学术

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Relationship Marketing and Micro-Retailer Brand in Traditional Markets

Published:2013-07 Issue:3 Volume:25 Page:242-266
ISSN:0897-4438
Container-title:Journal of International Food & Agribusiness Marketing
language:en
Short-container-title:Journal of International Food & Agribusiness Marketing

Author:

Theerachun Sanatcha,Speece Mark,Zimmermann Willi

Publisher

Informa UK Limited

Subject

Marketing,Food Science,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/08974438.2013.726955

Reference81 articles.

1. Establishing meaningful customer relationships: why some companies and brands mean more to their customers

2. From the retail brand to the retail‐er as a brand: themes and issues in retail branding research

3. Building customer capital through relationship marketing activities

4. A Macro Analysis of the Relationship of Product Involvement and Information Search: The Role of Risk

5. An application of the stages of change model to consumer use of food labels

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Plant-based Eggs: Views of Industry Practitioners and Experts;Journal of International Food & Agribusiness Marketing;2021-04-28

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