Generic Advertising of U.S. Lamb-Reference-Cited by-同舟云学术

Generic Advertising of U.S. Lamb

Published:2016-05-11 Issue:4 Volume:28 Page:373-393
ISSN:0897-4438
Container-title:Journal of International Food & Agribusiness Marketing
language:en
Short-container-title:Journal of International Food & Agribusiness Marketing

Author:

Ghosh Somali,Williams Gary W.

Publisher

Informa UK Limited

Subject

Marketing,Food Science,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/08974438.2016.1151398

Reference28 articles.

1. Capps, O. Jr., Williams, G. W., Salin, V. S. & Brown, D. S. (2014, September).Quantitative evaluation of the effectiveness of marketing and promotion activities by the Milk Processor Education Program (MilkPeP), Dairy Management, Inc. (DMI) and Qualified Programs. Report prepared for the U.S. Department of Agriculture, Agricultural Marketing Service (AMS).

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