Digital Marketing as an Enabler of Sustainable Food System: The Mediating Role of Relationship Marketing
Author:
Affiliation:
1. Addis Ababa University, Addis Ababa, Ethiopia
2. Indian Institute of Technology Kanpur, Kanpur, India
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/08974438.2023.2281324
Reference24 articles.
1. Analyzing the usage of digital marketing and relationship marketing within Swedish SME’s in the B2B sector – Examining what is most effective;Andersson M.;Linnaeus University,,2018
2. Panic buying: An insight from the content analysis of media reports during COVID-19 pandemic
3. Technological transition and the new skills required by the agribusiness sector;Baptista R. D.;International Food and Agribusiness Management Review,,2012
4. The Impact of Internet and ICT Use among SME Agribusiness Growers and Producers
5. Digitalization in the agri-food industry: the relationship between technology and sustainable development
Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Digital Marketing Strategies and Profitability in the Agri-Food Industry: Resource Efficiency and Value Chains;Sustainability;2024-07-10
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