1. Faculty of Economics and Management, Institute of Marketing, Trade and Social Studies, Institute of Marketing, Slovak University of Agriculture in Nitra, Nitra, Slovakia
2. AgroBioTech Research Centre, Slovak University of Agriculture in Nitra, Nitra, Slovakia
3. Department of Management, MAPP Centre, Aarhus University, Aarhus, Denmark
4. School of Marketing and Communication, University of Vaasa, Vaasa, Finland