The Relationship Between Social Media Marketing, Trust, Reputation and Purchase Intention: Empirical Evidence from Fast-Food Industry
Author:
Affiliation:
1. School of Management and Business, Manipal International University, Nilai, Negeri Sembilan, Malaysia
Publisher
Informa UK Limited
Subject
Marketing,Food Science,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/08974438.2023.2246957
Reference105 articles.
1. The theory of planned behaviour: Reactions and reflections
2. The Role Social Media Marketing Plays in Customers’ Purchase Decisions in the Context of the Fashion Industry in Saudi Arabia
3. The Effects of Social Media Marketing Antecedents on Social Media Marketing, Brand Loyalty and Purchase Intention: A Customer Perspective
4. Online cross-religion donation during COVID-19: mediating role of empathy and trust
5. Structural equation modeling in practice: A review and recommended two-step approach.
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