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Marketing Specialty Crops: Analyzing Perception and Determinants of Date Fruit Purchase Likelihood

  • Published:2022-04-24 Issue: Volume: Page:1-25
  • ISSN:0897-4438
  • Container-title:Journal of International Food & Agribusiness Marketing
  • language:en
  • Short-container-title:Journal of International Food & Agribusiness Marketing

Author:

Rondoni Agnese1,Grebitus Carola2ORCID,Hughner Renee2,Fuller Katherine2

Affiliation:

1. Department of Applied Economics and Marketing, School of Agriculture Policy and Development, University of Reading, Reading, United Kingdom

2. Morrison School of Agribusiness, W. P. Carey School of Business, Arizona State University, Tempe, United States

Funder

Driving Demand for Arizona-Grown Medjool Dates

Target-Marketing for Medjool Date Consumer Segments

Perception of Arizona-Grown Medjool Dates

U.S. Department of Agriculture (USDA) Agricultural Marketing Service

Publisher

Informa UK Limited

Subject

Marketing,Food Science,Business and International Management
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