Plant-Based Milk Consumption in India: Motivators, Deterrents and Marketing Strategies in a Competitive Market

Author:

Basu Avirupa1ORCID,Bishnu Murti Ashutosh1,Chandra Mandal Pratap1

Affiliation:

1. Indian Institute of Management, Shillong, India

Publisher

Informa UK Limited

Subject

Marketing,Food Science,Business and International Management

Reference63 articles.

1. Agroreview. (2018). When a cow is not needed: How to make money on plant-based milk production. https://agroreview.com/news/koly-ne-potribna-korova-yak-zarobyty-na-vyrobnyctvi-roslynnoho-moloka.

2. MAKING THE HEALTHY CHOICES THE EASY CHOICES

3. Comparative elemental analysis of dairy milk and plant-based milk alternatives

4. Bestfoodfacts. (2017). Plant-based milk vs. cow’s milk: What’s the difference? https://www.bestfoodfacts.org/is-plant-based-milk-healthy/.

5. Biswas, S. (2020, September 13). Why Indians continue to live in joint families. BBC News. https://www.bbc.com/news/world-asia-india-54053091.

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