Marketing Agency/Client Service-For-Service Provision in an Age of Digital Transformation
Author:
Affiliation:
1. Bristol Business School, University of the West of England, Bristol, UK
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/1051712X.2019.1611080
Reference66 articles.
1. Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process
2. Introduction to service-dominant logic: From propositions to practice
3. Exploring the Dimensions of Proactivity Within Advertising Agency—Client Relationships
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