Barriers to Entry in China’s Consumer Goods E-Commerce Market
Author:
Affiliation:
1. Sichuan Tonghe Rongchuang Enterprise Management Consulting Co., Ltd, TH Management Corporation, Chengdu, China
2. Department of Marketing, Business School of Sichuan University, Chengdu, China
Funder
National Natural Science Foundation of China
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/1051712X.2024.2396963
Reference34 articles.
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2. Drivers of and barriers to e-commerce adoption in Indonesia: Individuals’ perspectives and the implications
3. Barriers to New Competition
4. Blees, J., R. Kemp, J. Maas, M. Mosselman. 2003. Barriers to entry: Differences in barriers to entry for SMEs and large enterprises. Zoetermeer: Scientific Anlysis of Entrepreneurship and SMEs.
5. Bode, S., and J. Burn. 2002. Strategies for consultancy engagement for e-business development-a case analysis of Australian SMEs. In S. Burgess (Ed.), Managing information technology in small business: Challenges and solutions, 227–45. IGI Global.
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