When Does Relational Exchange Matters? Social Bond, Trust and Satisfaction
Author:
Affiliation:
1. School of Business, University of South-Eastern Norway, Hønefoss, Norway
2. Faculty of Logistics, Molde University College - Specialized University in Logistics, Molde, Norway
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/1051712X.2019.1565137
Reference106 articles.
1. Ali, T. 2013. An integrative perspective of social exchange theory and transaction cost theory on the antecedents of trust and trust-performance relationship in international joint ventures: Evidence from Nordic multinational firms. PhD Monograph, Department of Marketing, University of Vaasa.
2. A Model of Distributor Firm and Manufacturer Firm Working Partnerships
3. Consumer Bonding- A Conceptual Exploration
4. Trust and Performance in Cross-Border Marketing Partnerships: A Behavioral Approach
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