Impact of Traditional Chinese Culture on Business-to-Business Relationship Marketing and Service Firm Performance
Author:
Affiliation:
1. Department of Early Childhood Education, Taiwan Shoufu University, Tainan City, Taiwan (R.O.C.)
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/1051712X.2016.1250594
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