The Mismatch between Call Frequency and Account Potential: Where the Money is
Author:
Affiliation:
1. Senior Partner John Larson & Company, Pasadena, California, USA
2. Peter F. Drucker Chair in Management and Liberal Arts, Claremont Graduate University, Claremont, California, USA
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/1051712X.2021.1893030
Reference8 articles.
1. Closeness, strength, and satisfaction: Examining the nature of relationships between providers of financial services and their retail customers
2. Relationship selling behaviors: antecedents and relationship with performance
3. Relationship Quality in Services Selling: An Interpersonal Influence Perspective
4. THE SHADOW OF THE FUTURE: EFFECTS OF ANTICIPATED INTERACTION AND FREQUENCY OF CONTACT ON BUY-SELLER COOPERATION.
5. The Link Between Salespeople’s Job Satisfaction and Customer Satisfaction in a Business-to-Business Context: A Dyadic Analysis
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