Purchasing for someone else in a b-to-b context: Joint effects of choice overload and accountability
Author:
Affiliation:
1. Chair of Marketing, RWTH Aachen University, Aachen, Germany
Funder
Deutsche Forschungsgemeinschaft
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/1051712X.2018.1424749
Reference53 articles.
1. Efficient retailer assortment: a consumer choice evaluation perspective
2. Industrial Purchasing: An Empirical Exploration of the Buyclass Framework
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5. Constructive Consumer Choice Processes
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