Exploring the impact of product service quality on buyer commitment and loyalty in B TO B relationships
Author:
Affiliation:
1. School of Business, Chungbuk National University, Cheongju, South Korea
2. Department of Business Administration, Kumoh National Institute of Technology, Gumi, South Korea
3. SKK Business School, Sungkyunkwan University, Seoul, South Korea
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/1051712X.2018.1454628
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1. Structural equation modeling in practice: A review and recommended two-step approach.
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