Relationship commitment and value creation in sponsorship relationships
Author:
Affiliation:
1. Department of Business, Economics and Law, Mid Sweden University, Sundsvall, Sweden
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/1051712X.2018.1454646
Reference93 articles.
1. Development of special forms of B2B relationships: Examining the role of interpersonal liking in developing Guanxi and Et-Moone relationships
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