Why do buyers share knowledge with suppliers in new product development? current and alternative supplier antecedents
Author:
Affiliation:
1. Marketing, College of Management, Yuan Ze University, Chung-Li, Taoyuan, Taiwan (R.O.C.)
2. Department of Business Administration, National Central University, Chung-Li, Taoyuan, Taiwan (R.O.C.)
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/1051712X.2018.1381412
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