Korea as a Comparative Business Marketing System: Review and Prospects
Author:
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
http://www.tandfonline.com/doi/pdf/10.1080/10256018808623883
Reference74 articles.
1. Taking the guesswork out of new product development: how successful high‐tech companies get that way
2. South Korea: Enterprising groups and entrepreneurial government
3. Effect of Marketing Activities on Financial Performance: An Empirical Analysis
4. Trust formation in Korean new product alliances: How important are pre-existing social ties?
5. Organizational memory influences new product success
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