Tempering universities' marketing rhetoric: a strategic protection against litigation or an admission of failure?-Reference-Cited by-同舟云学术

Tempering universities' marketing rhetoric: a strategic protection against litigation or an admission of failure?

Published:2008-02 Issue:1 Volume:30 Page:77-85
ISSN:1360-080X
Container-title:Journal of Higher Education Policy and Management
language:en
Short-container-title:Journal of Higher Education Policy and Management

Author:

Onsman Andrys

Publisher

Informa UK Limited

Subject

Public Administration,Education

Link

http://www.tandfonline.com/doi/pdf/10.1080/13600800701745077

Reference10 articles.

1. Armstrong, L. 2005. “Higher education and the global marketplace: Entrepreneurial activity in a dynamic environment.”. 27th Annual Earl V. Pulliar lecture, USC Center for Higher Education Policy Analysis

2. Dunkin, R. 2000. “From entrepreneurial University to innovative University.”. Vice‐chancellor' Inaugural Address, RMIT University, Melbourne. Retrieved November 22 2007, fromhttp://rmit.edu.au/departments/chancellery/vc/speeches/001030.htm

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