Triadic Public-Company-Issue Relationships and Publics’ Reactions to Corporate Social Advocacy (CSA): An Application of Balance Theory
Author:
Affiliation:
1. Hubbard School of Journalism and Mass Communication, University of Minnesota, Minneapolis, Minnesota, USA
2. Department of Advertising and Public Relations, Michigan State University, East Lansing, Michigan, USA
Publisher
Informa UK Limited
Subject
Public Administration,Sociology and Political Science
Link
https://www.tandfonline.com/doi/pdf/10.1080/1062726X.2022.2071273
Reference86 articles.
1. Cognitive Consistency in Purchase Behaviour: Theoretical & Empirical Analyses
2. Attitudinal Balance and Cause-Related Marketing: An Empirical Application of Balance Theory
3. Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies
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