Understanding Variation in Audience Engagement and Response: An Application of the Composite Model to Receptions ofAvatar(2009)
Author:
Publisher
Informa UK Limited
Subject
Communication
Link
http://www.tandfonline.com/doi/pdf/10.1080/10714421.2012.674467
Reference51 articles.
1. I Have Seen the Future and It Is Not Here Yet …; or, On Being Ambitious for Audience Research
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3. The Role of Theory in Uses and Gratifications Studies
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